Prometheus Real Estate Group: Making “Future Neighbors” Smile

Apr 13, 2011

CNBC.com — For Prometheus Real Estate Group, the path to distinction in the leasing experience includes a guest card that turns tedium into fun. Typically, industry guest cards are dry, impersonal affairs. Prometheus Real Estate rebranded their guest cards as Won’t You Be My Neighbor cards and included a few humorous surprises like these questions: What is the one thing that your new home MUST have? Washer and Dryer School District Air Conditioning Attractive Neighbors How many would be living here? Enough to play Solitaire (1) Enough for a Thumb War (2) Enough to play Monopoly (3+) Enough for a Basketball Team (5+) Reaction from prospective renters (whom Prometheus refers to as “Future Neighbors”) has been overwhelmingly positive.

“We wanted to turn the tedious work of apartment hunting into something memorable and enjoyable,” said Cindy Park, Prometheus Real Estate Groups Vice President of Marketing. “Our approach included taking a fresh look at the language we used on our collateral pieces such as our Won’t You Be My Neighbor card.”

About Prometheus

Since its inception in 1965, Prometheus Real Estate Group has specialized in the development and management of high quality residential properties throughout the Western United States. Today, they are the largest private owner of multi-family properties in the San Francisco Bay area with a growing portfolio of more than 18,000 metropolitan area apartments in Seattle, Portland, OR and Los Angeles. Recognition includes:

  • 2011 NAHB Best Property Management Company of the Year
  • 2010 MHN Best Property Management Company of the Year
  • Three Gold Nugget Awards & One Grand Award from the Pacific Coast Builder’s Conference
  • First Place in Customer Service and Experience from For Rent Magazine
  • Californian Landscape Association Trophy Award
  • Portland Advertising Federation Rosey Award
  • Multi-House News Design Excellence Award

For more information visit:
prometheusreg.com
Facebook/PrometheusApts
Twitter/PrometheusApts
LinkedIn/Companies/Prometheus-Real-Estate-Group

SOURCE Prometheus Real Estate Group